Producing a film in cycling-fanatical France the day before the men's Tour de France was a monumental undertaking. From navigating closed roads and limited access to dealing with fully-booked hotels, the obstacles were daunting. But we rose to the challenge and helped Fallon create the multi-award-winning campaign, 'Tour des Femmes'.
Together, we captured the essence of the sport, the culture, and the incredible women who compete in it. Through high-quality content and expert editing, we pieced together the story bit by bit, creating daily films that showcased the beauty of French countryside and the passion of the fans who line the roads. The result was a viral campaign that resonated with thousands of followers, ultimately reaching an audience of over 300 million worldwide.
Our film was a celebration of women's cycling, highlighting the challenges they face and the dedication required to compete at such a high level. It was a testament to the hard work and perseverance of everyone involved in making the Tour de France a world-class event.
